DESCRIPTION

Do we buy products because we need them or because of the company's great marketing? This LS takes a look at how persuasive texts used in advertisement shape our consumer habits. Are we `brand junkies`? This is a translation and adaptation of ''Ne vous laissez pas hypnotiser!''.

INTENTION PÉDAGOGIQUE

Compentencies targeted by this LS are C2 and C3. Learners will first take a look at and analyze different advertisements in a variety of media. Then they will create their own advertisement for a no name product of their choice using persuasive text.

Utilisation

Read the teacher's guide before handing out the LS.

Particularité

Plus de 9 h / Travail individuel / Travail d'équipe