DESCRIPTION

Your Adult Education Center has created a magazine for the students and to be able to give it for free, the magazine needs to have advertisements.

You and your classmates are in charge of ads for the magazine.

Your job is to make sure that the chosen ads will help students make better

consumer choices.

You will learn about efficient advertising techniques.

You will analyze printed, audio and video ads.

You will discuss in teams to select the final ads for the first edition of your center’s magazine.



INTENTION PÉDAGOGIQUE

To develop their ability to discuss and analyze a variety of persuasive texts.

To broaden their knowledge of the communication conventions used in persuasive texts.

Utilisation

This situation can be use starting the module.

It was experimented with students from ACCESS Adult Education Center in the Winter 2016 semester.

Particularité

Entre 3 h et 9 h / Travail individuel / Travail d'équipe / Expérimentée en classe

INTÉGRATION DES TIC

S'informer

CLIENTÈLE PARTICULIÈRE

Moins de 20 ans / Immigrantes